PARSONS SCHOOL OF DESIGN

Futures: Fashion Communication

In Futures: Fashion Communication, I led students through an investigation of how identity, storytelling, and emerging technologies intersect to shape the future of fashion.

The course explored innovations like AI, Blockchain, and AR/VR, focusing on how these tools can enhance the consumer experience. Students learned to identify pain points, leverage data insights, and develop seamless digital strategies. Through case studies and industry analysis, they crafted tech-forward recommendations for contemporary brands.

For their final projects, students developed immersive brand strategies for forward-thinking labels including LUAR, Diotima, AREA, and Thom Browne, with a special emphasis on digital fashion, AI, and virtual experience. Their work reflected deep engagement with how fashion brands might evolve within the metaverse and other immersive environments.

Global and Local Leadership

This course examined leadership through both global and local lenses, contrasting traditional management with innovative, inclusive practices. Students explored leadership models across cultures and industries, emphasizing ethics, company culture, and human-centered strategies to move fashion forward.

One of the key initiatives I led was the Fashion Capital Global Summit: New York City, Paris, London, and Milan, where my MPS students reimagined the fashion industry from the ground up. Their mission: dismantle outdated systems and rebuild a more just, inclusive, and ethical fashion future.

They didn’t just imagine change, they created it.

From digital campaigns and policy manifestos to symbolic seals and leadership methodologies, these students produced tangible assets ready to thrive on today’s platforms and challenge tomorrow’s norms.

The next wave of fashion leadership is here, and they came with receipts.

The information, photographs, videos, and content contained in this presentation are intended solely for authorized viewers. Unless explicitly stated otherwise, all materials are considered confidential, privileged, and/or protected under applicable laws. This presentation includes student work developed under the course Futures: Fashion Communication at Parsons School of Design, under the direction of Professor Melquan Ganzy. Any reproduction, distribution, or public disclosure, including posting on social media, of the concepts, visuals, or creative content is strictly prohibited without express permission. Unauthorized use constitutes a violation of intellectual property rights.