Advisry “4 Moral Tales” | NYFW Spring/Summer 2026
Keith Herron presented his Spring/Summer 2026 collection, Four Moral Tales, inspired by Éric Rohmer’s film series Six Moral Tales, a body of work that continues to shape cinema today. The show opened with soulful, uplifting music from Cisco Swank of WHATMORE and Brandon Lamond of Digital World, setting the tone for the collection.
Rather than unveiling everything at once, Herron built his collection like a narrative unfolding over time layered with depth, internal contradictions, and the subtle gestures that often reveal more than words.
Rohmer’s Six Moral Tales introduced a cinematic language that was sexy, modern, daring, liberating, nonjudgmental, and philosophical. Each story lives primarily in the narrator’s mind, where protagonists wrestle with their own proclivities, attitudes, and actions. Their struggles with morality feel deeply personal yet universal, prompting viewers to reflect on their own values.
Herron translated this into fashion by reminding his community that morality is never straightforward, it can be conflicted, unsteady, or hidden in plain sight. Every gesture, he suggests, holds the potential to change everything. His four tales became distinct design philosophies:
Restraint: I stay silent even when the heart screams.
Temptation: What I desire is not always what I choose.
Obsession: I return to the same thought, again and again.
Detachment: I watch from afar what I’ve already lost.
Truth, Herron suggests, often lies in what remains unsaid.
In today’s climate, consumers crave deeper connections with creative directors and designers, building loyalty and advocacy through authentic storytelling. Herron responded by urging his audience to interrogate their own instincts, while also offering a space of escapism at a moment when the world feels fractured.
Advisry, his label, continues to strengthen its identity by refining rather than overproducing, focusing on standout pieces like the blue-and-yellow rounded-edge check sweater, a reconceptualization of the polo silhouette. “Less is more” becomes a brand philosophy, keeping production tight, costs lower, and exclusivity higher, while ensuring each design holds weight.
The collection also reinterpreted American iconography, symbolizing a fractured United States. Altered Americana pieces, a reimagined Stadium Checkers motif with rounded edges, and the Glove Hand Pockets, a reminder that every garment begins with touch, carried this message forward. Herron framed design as both political and personal: garments as acts of compassion, empathy, and connection. As Diana Ross once sang, “Reach out and touch somebody’s hand, make this world a better place if you can.”
With Four Moral Tales, Herron positioned Advisry as a brand that dares to reconceptualize both fashion and morality. His work insists that silence, touch, and thought can be as powerful as spectacle, and that innovation lies not in excess but in purposeful, deeply felt design.
Photographers: Amir Hossain | @blacksocks.studio and Hatnim Lee @hatnim
Stylist: Maurice Diallo | @mauriceediallo
Producer: Tommy Nowels | @tommynowels
Production: July Company | @july.company
Casting Assistant: Katherine Mateo | @purrrrdykat
PR: Anthony Brooks Consulting | @abrooksconsulting
Hair: Anthony Joseph Hernandez | @ajhhair
Makeup: Marcello Costa | @bymarcellocosta
Catch the Heat is The GANZY’s New York Fashion Week Spring/Summer 2026 editorial series. Covering the runway and presentations across the city, it explores what’s hot in fashion — the strengths brands lean into, the cultural stories they tell, and how these translate into experience and escapism. This season highlights collections from Leblanc Studios, Private Policy, Advisry, Who Decides War, Parsons MFA Graduate Designers, Jane Wade, and Pipenco — a dynamic mix of emerging designers and established voices shaping the future of style.
